In 1994, actor Wilson Cruz made television history playing gay teen “Rickie Vasquez” on ABC’s My So-Called Life. He is the first openly gay actor to play an openly gay character in a leading role in an American television series. In addition to acting, (Party Monster, Noah’s Arch, Star Trek: Discovery, 13 Reasons Why), Wilson is an out spoken gay rights activist.
Wilson caught my attention this week, when he tweeted, he was canceling his gym membership to Equinox and urged others to follow suit. Within minutes, his call to action spread like wildfire. People began tweeting, canceling their memberships and started to protest the supposedly “gay friendly” gym. Stephen Ross who owns the parent company of Equinox and fitness company SoulCycle planned to host a fundraiser for President Trump. This did not sit well with Wilson and many members of the LGBTQ community.
I reached out to Wilson to get a deeper understanding of why the boycott is so important. He explained, “Equinox, has portrayed itself as a company that supports the LGBTQ community and diversity through its Pride campaigns and advertising. Now, with the revelation of Stephen Ross’ fundraiser for Donald Trump, it is showing itself as a supporter of the hateful rhetoric and harmful policies coming out of this administration. You can’t have it both ways. You can’t take our money and then turn around and use it against us. It is a betrayal to us as members and I, for one, am disgusted.” Cruz started a petition on Change.org, with the hope Equinox severs ties with Ross. “I am hoping, with this petition to show Equinox how infuriating this is to us as a community. Especially, given how many of us there are in numbers.”
I couldn’t agree more and signed the petition myself. Others disagree, Bravo’s Andy Cohen expressed discontent with Equinox but is holding on to his membership. Cohen said (via social media), “I don’t like the boycott culture.” That’s like saying you don’t agree with the right to protest. When our leaders, business owners, and elections fail us. The power of the purse is sometimes all we have to fight back.
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